Google is far and away the number one search engine owning 90% of all internet searches. It processes 2 trillion searches every day. A solid SEO strategy is important for success as Google’s dominance continues to grow.
A core component of a solid SEO strategy is a vibrant link building campaign, and if you’re not familiar with link building; you’ve come to the right place.
So keep on reading to know all about link building strategies as well as how to hyperlink on the HTML level and beyond.
What Is Link Building?
To build a solid foundation for your business’ SEO, let’s start with the basics. In the simplest of terms, link building the process of getting hyperlinks from other websites to your own page.
But what’s a hyperlink? A hyperlink is a string of text that is highlighted in one way or another, and once you click on it, it takes you to a different page.
It’s the main way of navigation on the internet. If you think about it for a bit, you’ll notice that Google is basically a page that consists of nothing but a list of ranked hyperlinks.
Search engines —like Google and Co.— use these links to connect the web together, and they’ll also take a look at the individual pages of your website through your internal links.
There is a variety of link building techniques. While they can fluctuate in difficulty levels, most SEO experts agree that link building is one of the most difficult portions of their strategies.
So if you can delve deeply into the art of building high-quality links, then you’re already ahead of your competition.
How to Hyperlink?
This brings us to the million-dollar question: how exactly do we hyperlink? As it were, hyperlinks are the building blocks of link building, so if you can’t do it properly, then you failed before you can even start.
Here’s how you can create a link, and it would help to be slightly familiar with HTML.
1. Start of the Link Tag
The link tag is also called the anchor tag, which is why it gets denoted with an “a”.
The “a” opens the link tag, and, basically, it tells the search engine that a link to something else is coming right up.
2. The Link Referral Location
The “href” tag, which stands for “hyperlink referral”, you’ll write text inside the quotation marks.
This text is a URL of the webpage — or image or even a downloadable file— that you’d like to link. Sometimes, you’ll find a different type of text rather than a URL and it’ll start with the # sign.
This will be a local link that can help the webpage visitor jump from one section on the page to another.
3. The Anchor Text of Link
This part of the text will be visible to your users, where they’ll click if they want to open the link.
The anchor text will usually be formatted to stand out from the regular text surrounding it, whether it’ll be highlighted or underlined, so the users know that what they’re seeing is a clickable link.
4. The Closure of Link Tag
As with opening any sort of link, you’ll need to close it.
This tag will signal to the search engine that it’s the end of the tag, and the information that interests them will be before that point.
How Do Search Engines Treat Links?
Building links is nice and all, but without understanding how search engines use links, it can become a useless endeavour.
In short, there are two ways that search engines use links. First, they use it to discover new pages. Second, it helps them determine how well a page should rank in their search results.
Of course, we’re rather interested in the latter. Search engines whole business is built on crawling through pages on the internet, extracting those pages’ content as they go and adding it to their indexes.
By taking a look at a page’s content, they can decide whether the page is of good enough quality to attach to relevant keywords that users type in the search engine bar.
The trick is, the search engines not only “read” through the content, but they also check the number of links pointing to that page from outside sources like other websites.
It also helps immensely if these external sources are of high quality as well. In a nutshell, search engines are looking for what can be considered recommendations of quality to the webpage that they’re looking through.
So, the more high-quality websites link back to your page, the higher your chance of ranking well in the search results.
It sounds simple enough, so you might think ‘why can’t I just make deals with other websites to link back to each other’s pages and call it a day?’
Google’s Ever-Shifting Ranking Algorithm
This did happen, and Google found out about it very quickly and shut it down even quicker than you can say SEO.
Google is rather proactive on the search for SEOs who are out to manipulate the page ranking algorithm and the search results as a whole.
One of Google’s most effective ways to fight back is rolling out regular updates which are specifically targeting websites that don’t deserve their current rank.
This is why if you’re a bit new to the SEO game, having a managed SEO package in place can save you a lot of time, money, and heartache.
It might be tempting to use some techniques that can help your page rank high quickly, but this can lead to over-optimization and google’s stinky eye.
So, having professionals on hand that can help your business navigate link building techniques that will keep you firmly on google’s good side is a must.
Ready to Get Your SEO Game On?
You’re on the right track for getting your business’ SEO strategy in place. Now that you know the basics of link building and how to hyperlink, you go into link building with a solid foundation to stand on.
But that’s only the beginning.
A great way to start your SEO strategy is knowing where you currently stand by getting a free SEO site score.
And make sure to check out our SEO insights section for more tips on getting your SEO up and roaring!