SEO for SaaS Case Study

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SEO for SaaS Case Study header

 

Overview

This is a software as a service business case study (client wishes to remain anonymous). Even though most of the terms they want to target have small search volume, it’s OK because they are extremely valuable keywords. Just 1 conversion for them means a big contract value.

This site had a pretty good amount of content, full pages, a reasonable blog, but they just weren’t seeing the rankings.

Audit 

This site did have some previous traffic, but it wasn’t growing, especially the type they were looking for. They had a high volume of technical followers, but not the target buyers/decision makers. There was no over optimisation, and overall they just didn’t have enough link juice. This site had no previous penalties. We wanted to increase their link equity, as well as continue making sure they got consistent content.

(You can get your free website SEO audit here btw)

Easy Wins

This site had good content, a few first page rankings, but these were on broader search terms that didn’t necessarily translate into meetings and then onto buyers. Just getting a few more clients would have a huge impact on their annual revenue.

We found 114 terms with volume between 10-40 a month, with an average CPC of $20! The majority of these terms were on page 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would be lucrative!

Competitive Gap

We found 301 terms between 300 – 10,000 searches a month, all with CPC. However this is a competitive space, and there were lots of brand names in there. Even with that said, there were lots of hidden gems in there and we shared these ALL with the client.

Strategy

Here’s what we did:

Month 1

  • 1 Guest Post – exact match with easy win keywords
  • 1 Guest Post – exact match with other easy win keywords
  • 1 Link Building Package – naked, brand, and partial match
  • 1 x 1000 words article – exact match from content gap

Month 2 – Same thing without repeating keywords

  • 1 Guest Post – exact match with easy wins
  • 1 Guest Post – exact match product page 2 from easy wins
  • 1 Link Building Package – Branded, URL, partial match
  • 1 x 1000 word article – keyword from content gap

Month 3 – Same thing without repeating keywords

  • 1 Guest Post – exact match
  • 1 Guest Post – partial match product page 2
  • 1 Link Building Package – Branded, URL, partial match
  • 1 x 1000 word article – keyword from content gap

We have only completed 2 months of links and they haven’t even taken full effect yet, but look below at this huge spike in keyword rankings:

SEO for SaaS Case Study - Organic Keywords Chart

 

Traffic shared the same progress:

SEO for SaaS Case Study - Organic Traffic Chart

and the revenue made some smiles 🙂 :

SEO for SaaS Case Study - Revenue chart

Takeaway

If you have a good amount of content, but you’re not getting rankings, look to build high quality, diverse links. Remember content + authority links is the key.

Month 4+ starts getting really exciting because we see the results from the linking, have more to target, and can push more to page 1!

Conclusion

As you can see, following a strategic plan, you can get some impressive results in a short period of time. We encourage everyone to be consistent in their SEO plan and stay on for at least 3 months to start seeing results.

Any questions? Let us know in the comments or schedule a consultation call with us.

The Tech SEO Agency

With over 15 years experience in SEO, The Technology SEO Agency has seen its fair share of Google (and other Search Engines) changes. We live and breathe SEO and love to help with all things related.

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