Content marketing is three times more effective than both outbound marketing and paid advertisement for generating leads. This makes content king when it comes to growing your tech business.
What are the real benefits of content marketing over other marketing strategies? There are seven benefits every tech company should consider when creating their marketing goals.
Blogging for Business: What is Content Marketing?
Content marketing takes in every aspect of sharing content with customers and potential customers. The easiest way to share this content is to create a blog for your business website. This gives you a hub for your content that people can access.
Content marketing goes beyond the blog though. It also includes:
- Social media posts
- White papers
- Case studies and research papers
- Infographics and other images
Any time you’re sharing information on your website or another site, you’re using content marketing. This includes guest posts on other sites.
By combining content creation with multiple channels of sharing you get the word out about your products and services in a way that keeps attention.
The Benefits of Content Marketing
47% of people block or ignore ads. This means you need a different way to communicate the benefits of your offers with those people.
Content marketing allows you to engage with leads by providing valuable information rather than a sales pitch. You can share industry news, ongoing projects, and valuable how-tos.
The key is to include a call-to-action with each piece of content that tells people what to do with the information. This leads them to the products and services you offer and other information that explains the value of your company.
While content costs you time, it can cost less in the long run than other marketing strategies. Content marketing also provides a higher return-on-investment (ROI). You can see this ROI in seven major areas.
1. Increase Brand Awareness
The more content you have available, the more exposure you get. Consistent content gets your company brand out there so people see and remember you.
This can help you stand out from other tech companies. Brand awareness means people will think of you when they have a need in your niche. They’re also more likely to talk about your brand with friends and family.
Providing quality content also builds trust in your company. Customers will trust you and remain loyal knowing you care about their needs. Customers feel they have a relationship with you.
2. Increase Authority
Increasing authority works in two ways. First, quality content increases the chance others will link to it. This linking helps build your domain authority which helps you with SEO.
Each time someone links back to you, it shows search engines that your content’s valuable to others. This means your content will show up more often in search results.
Second, content shows leads your authority in your area of expertise. If you focus on content within your expertise you show customers and leads that you have the knowledge necessary to help them.
This expertise helps with continued brand awareness as well. People want experts when they plan to spend money.
3. Increase Search Engine Visibility
Regular blog content allows you to have 434% more indexed pages on search engines. This gives more opportunities for you to rank in searches.
This goes beyond regular content though. You need relevant content with keywords related to possible search queries. The more specific your keywords are, the more likely people will find you when searching.
With the right keywords and high-quality links, you can grow organic SEO. You continue to add authority to your site.
4. Increase Customer Understanding
Part of the content marketing strategy involves analyzing the success of your content. These analytics show you what type of content appeals most to your customers and leads.
This will help you determine the needs and concerns of the people you want to attract. This also helps you have a better understanding of your target audience.
Your target audience is the persona you create for your ideal customer. By analyzing the searches that lead people to your content, you better understand the people you attract.
5. Increase User Retention
User retention increases your website SEO. The longer you keep someone on your site after a search, the better you’ll rank.
By providing quality content and adding links to other relevant content you keep people on your site longer. The more valuable content people find, the more likely they’ll come back.
This gives you a better chance of grabbing a new lead or customer. People tend to go back to those they find most valuable.
6. Increase Referral Traffic
Part of content marketing is guest posts on other sites. This gives you the opportunity to place links to your website content. This brings readers from other sites back to you.
You can also increase referral traffic with social media posts. Make sure you create shareable content and post it on social sites. As people share this info with their friends and family you get more visibility and further referrals.
7. Increase Lead Generation
You can also use content to grab lead information. This allows you to stay in touch with newsletters and emails of other relevant content that can keep them coming back to you.
White papers, case studies, and eBooks all work well as lead generation tools. Provide a useful handbook or case studies of success with your product in exchange for contact info. This gives leads valuable information and you a way to follow up.
The Content Marketing Strategy
To get the most out of content marketing, you need to have a plan in place. This requires goal setting, analyzing results, and tweaking content to meet the needs of your company. In other words, you need a strategy.
A viable content marketing strategy goes hand in hand with your SEO strategy. You need to do your research to make sure the content you provide will meet your SEO needs.
Bringing Content and SEO Together
It’s time to put the benefits of content marketing to the test. If you want better SEO results, you need to have the content to share.
Do you need help with your content and SEO strategy? Check out these SEO packages that can help you manage your website.